Average Number of Products per Order: How to Measure and Increase It

The average number of products per order is a key e-commerce metric used to analyze customer buying behavior and optimize sales strategies. It shows how many items customers purchase on average in a single transaction over a given period.

By tracking and improving this metric, you can increase revenue without increasing traffic, while also enhancing the overall shopping experience.

What Is the Average Number of Products per Order?

This metric indicates the average quantity of items purchased in each order. It complements other important KPIs such as Average Order Value (AOV) and conversion rate, offering deeper insight into how customers interact with your product catalog.

How to Calculate the Average Number of Products per Order

The formula is simple:

Average Products per Order = Total Number of Products Sold ÷ Total Number of Orders

Example

If you sell 1,200 products and receive 800 orders in one month:

1,200 ÷ 800 = 1.5 products per order

This means that, on average, each customer purchases 1.5 items per order during that period.

Why This Metric Matters for Your E-commerce Growth

Understand Customer Buying Behavior

You can identify whether customers tend to buy single items or multiple products at once.

Optimize Sales & Merchandising Strategies

Tracking this metric helps you test bundles, promotions, and product recommendations more effectively.

Increase Revenue and Profitability

Selling more items per order boosts revenue without additional acquisition costs.

Improve Customer Retention

Relevant product suggestions create a smoother shopping experience and encourage repeat purchases.

Increasing the number of products per order is often a UX and merchandising challenge, not a pricing one. This is where Easify Sections can make a direct impact.

Proven Strategies to Increase the Number of Products per Order

1. Cross-Selling (Product Recommendations)

Suggest complementary products during the shopping journey.

Example:

Buying a smartphone → recommend a protective case or wireless earbuds.

👉 With Easify Sections, you can add high-converting cross-sell blocks directly to product pages and cart pages—no code required.

2. Upselling (Premium Alternatives)

Encourage customers to choose a more advanced or premium version of a product.

Example:

“Upgrade to the Pro version and save 10% today.”

3. Product Bundles

Create bundles that offer better value when products are purchased together.

Example:

A skincare routine pack sold at a discounted price instead of individual items.

4. Loyalty Programs

Reward customers for buying more items.

Example:

Earn points, discounts, or free gifts when purchasing multiple products.

5. Smart Promotions

Limited-time offers and quantity-based discounts motivate customers to add more items to their cart.

Example:

“Buy 2, get the 3rd one 50% off.”

👉 Easify Sections allows you to add bundle sections, urgency blocks, and promotional banners that encourage multi-item purchases.

Track This Metric Alongside Other KPIs

To get a complete performance view, monitor this metric together with:

• Average Order Value (AOV)

• Conversion Rate

• Revenue Per Visitor (RPV)

• Cart Abandonment Rate

A rising number of products per order combined with stable conversion rates is a strong indicator of healthy growth.

Conclusion: Turn Each Order Into More Value

The average number of products per order is a powerful lever to increase revenue, improve customer experience, and boost profitability—without increasing ad spend.

By applying smart strategies such as cross-selling, upselling, bundles, and loyalty incentives—and by optimizing how these offers are displayed—you can significantly improve this metric.

🚀 Use Easify Sections to add high-impact product recommendations, bundles, and conversion-optimized layouts to your Shopify store.

👉 Start increasing the number of products per order today with Easify Sections.